The Miscellany of Stewart McCoy

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“It used to be that designers were taught that designers were auteurs who were supposed to remake the world in their image…Instead…the designer’s role is more of a curator or conductor…it’s our business to know what decisions trigger what kind of reactions and to curate the myriad decisions to create the experience we desire for our customers and audiences. That’s a big change in design. It doesn’t mean that designers become mere engineers of these triggers. There’s still incredible craft and inspiration needed to identify them, choose between them, and pull them into a meaningful whole. But, the intent is different, as is the sophistication we need to address the world through.”

– Nathan Shedroff, in an interview about design education